California Fertility Partners
I have worked with California Fertility Partners since 2009. I designed ads, presentations, trade show banners, and many other promotional materials. In 2015, I was asked to help with the rebrand and redesign of all of the marketing materials. We worked on the strategy and brand positioning, as well as the design of all of the printed collateral. I also consulted on the website design. Since then, I have continued to develop the brand materials including Facebook ads, various social media assets, publications and a printed book.
The presentation below showcases the strategy, research and market analysis. It shows how the initial goals and brand pillars are transformed into a visual story. The second presentation is a document that is completed at the conclusion of a branding process to document the brand look and feel and specific details. This brand deck is an essential part of the brand journey as it documents information that is shared with anyone working with the brand in the future. It organizes the brand vision and brand expectations into one location.
www.californiafertilitypartners.com
“I can honestly say I have not had a happier moment than today. The brochures are AMAZING. They literally brought a tear to my eye. On behalf of the partners and I, thank you so very much for all your hard work. It was quite a journey but THANK YOU for all your help and patience in getting us to the finish line! So grateful to have a partner like you to coordinate everyone and move us forward.”
BRANDING STRATEGY CONCEPT PRESENTATION
BRAND GUIDELINES
