A BOLD PARTNER FOR LUXURY AND PREMIUM BRANDS, I DELIVER INNOVATIVE GRAPHIC DESIGN WITH INTEGRATED ENVIRONMENTAL GRAPHICS. MY APPROACH TO HOSPITALITY DESIGN EVOKES AND TRANSLATES AN EMOTIVE AND MEMORABLE STORY DRIVEN EXPERIENCE.

The restaurant experience goes far beyond its 3d inhabited space. It starts before any pen has been put to trace and continues expanding long after the official opening. The success of a restaurant is heightened with a unique perspective on food, space, and brand story. 

Cafe Gratitude Identity System
In preparation of the Bay Area vegan restaurant adding new Los Angeles locations, a rebranding of the identity was a necessary step to appeal to a Los Angeles clientele. The visuals utilize natural, plant patterns inspired by eastern henna designs, to convey an “urban hippie” vocabulary. From business card to wall mural, the “plant wave” becomes the symbol for the cafe.

Pasion Restaurant Logo & Identity
The chef/owner of Pasión wanted a vibrant, eye catching logo and identity for his new modern latin restaurant in San Francisco. Inspired by peruvian textiles and patterns, the identity explodes with saturated solar rings. I designed the brand visuals for the logo and business cards. The client extended the identity through numerous promotional pieces including menus and exterior signage.