ART DIRECTION + TREND RESEARCH
SOCIAL MEDIA + PROMOTIONAL MATERIALS
MARKETING CAMPAIGNS + PHOTOSHOOTS
WEBSITE DESIGN + BLOG CONTENT
Evite Postmark was launched as a brand that would elevate the Evite platform for a more sophisticated audience. My primary focus as Art Director at Evite Postmark was creating the primary vision, brand style and brand position for the new product. My role involved championing the company’s high creative standards while introducing new artists, fresh designs and creative communication concepts. In less than six months, we generated over half a million in revenue, and it generates $4 Million in annual today.
As part of my Art Director role, I helped create the brand’s visual direction and art directed all the new designs while collaborating with the marketing team on creating story driven content. I helped manage the Evite Postmark “voice" through new content ideas, partnerships and collaborations. I was involved with devising creative content that went far beyond the invitation.
Card Designs by Chloe Fleury & Gabriella Castillo